The breakdown of the rankings that are represented by each color can be found on the right-hand side of the bar chart. For example, the dark green section shows all rankings at position #1, and the orange section shows all rankings between #21-50. The colors on the chart represent different ranking bands. Please note: If you re-run your report multiple times in one day, the chart uses the ranking results from the latest run on that day. We gather new ranking data every time your report runs - each of these 'runs' is plotted on the chart as a column, therefore each column represents a unique set of ranking results gathered on a specific day. The chart will plot both the local pack rank (2nd) and the best organic rank (5th).So, if you rank in more than one position for a keyword, the chart only plots the best position, except if you appear in both the local pack and organic results.įor example, if you rank 2nd in the local pack, and 5th and 25th in organic results with one keyword: The chart only displays the best ranking position for each keyword on each search engine. This chart groups rankings into bands, and displays how many rankings you have in position #1, #2-5, #6-10, etc. You’ll see the 'Positions' chart, which is a summary of the ranking positions for all of your keywords on all selected search engines.
Or you might notice that certain keywords have dropped out and need further investigation. You might prioritize the keywords that are just outside of the Local Pack positions. If you want to learn which Local Packs you are or aren’t claiming, you can scroll down to the Rankings Table and check the Local Pack column.įrom here, you’re able to draw up a plan to claim more Local Pack. This tab reveals how many of your tracked keywords display a Local Pack in Google, and importantly, how many of those Local Packs you’re claiming.įor example, if a business is ranking in the Local Pack for the first 3 keywords, but not the other 4, their Local Pack coverage is 3 out of 4 or 75%. c) 'Google Local Pack Coverage' chartĪny business that’s focused on local SEO likely wants to have as many keywords as possible in the coveted Local Pack positions, and in this report, you can easily track that with the ‘Google Local Pack Coverage’ metric. But if those ten keywords each gained a single position and the five keywords each lost 10 positions, that might actually result in a significant loss in search visibility. On the surface that seems positive – more keywords moved up than down. For example, 10 keywords each moving up a single position could have less impact on search visibility than five keywords each moving up 10 positions.Īdditionally, you might have seen 10 keywords move up and only four move down.
#Rank tracker google full#
Why is this extra context useful? Because just looking at how many keywords moved up vs down might not tell you the full story.
‘Positional Change’ is the net total of all of your gained positions minus all of your lost positions. Positional Movement tracks how many positions were gained vs how many were lost across all yours keywords.Ī keyword that moved from 8th to 3rd gained five positions. Keyword Movement is simple – how many individual keywords moved up vs how many move down.įor example, if 50 keywords move up and 70 move down, the ‘Keyword Change’ is 20. We’ve grouped these together because they could tell a different story about ranking fluctuations. That’s where Keyword Movement and Positional Movement come in. Sometimes you just want to know if keywords are heading in the right direction, or if there’s been a big drop in rankings.
You can also see what your results are combined by clicking the Aggregate toggle.ī) 'Keyword and Positional Movement' data The score here (indicated below in the red box) tells you what your current Average Google Position is and what the increase or decrease is compared to the previous report run. To see what your average position was at any given time, you can simply hover over the dots in the chart below. As the name suggests, it measures the average position of all your ranking keywords across Google organic results (on both desktop and mobile) and Google local results. The ‘Average Google Position’ is a single metric to understand ranking performance at a glance. This overview section is packed with metrics that’ll help you spot significant changes to your rankings and track progress over time When you first open the Rank Tracker report, the 'Overview' tab will be selected.
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